The essence of L-Style is the timeless design and beautiful aesthetics that differentiate LG?s mobile devices from the competition. LG?s design leadership has been well established in the past with a successful track-record that includes the ?Black Label? Series phones, including the Chocolate and Shine.

?Design and visual appeal is consistently rated as one of the most important factors for customers when choosing a mobile phone,? said Brad Reed, Senior Marketing Manager, LG Electronics, Australia (Mobile Communications). ?With smartphones, to date, there has been a more functional approach to design but with L-Style, we?re going back to our roots as a company focused on making our products fit the lifestyle demands of our customers.?

L-Style?s design philosophy is comprised of five aesthetic elements including Modern Square Style for a comfortable grip, Floating Mass Technology for a slimmer look, Seamless Layout for an intuitive arrangement of keys, Harmonized Design Contrast utilising metallic accents and a Sensuous Slim Shape that naturally draws attention to the visual appeal of the handset.